The Republican Party, fighting off its damning relegation as a “Southern Party,” is at a defining cross-road. With the fresh wounds of a failed presidential campaign and slimmer vote tallies in the House and Senate, the G.O.P. must chose a new direction, but it’s a choice that won’t come easily or without its share of political blood to be sure.

After Bush’s 1992 sobering loss to then-Governor Bill Clinton, the Party’s upper echelon chose that new direction – one which delivered another failed presidential campaign four years later. But today, the Republican National Committee launched a new feel good initiative, “Republican for a Reason,” soliciting input—and of course donations—from the Party faithful. The new website aims to rally the troops and remind Republicans why they joined the Party in the first place.

“We are a party of principles and must regain our voice,” said RNC Chairman Mike Duncan.  “We need to hear what our volunteers, activists, elected leaders, and party members think about the Republican Party as we rebuild, re-focus, and renew our bond with the American people.”

And so, the debate begins as we near the proverbial fork in the road: Turn Left, or turn Right. I remain skeptical as to the extent this online listening tour can salvage the Party, or rather what’s left of it in the South and Midwest, but I’ve been wrong before…